Distill —
Poster developed as a visual response to my manifesto—Design: The Art of Distillation. Good communication design helps people make sense of our information-heavy world through the process of distillation—finding the essence of the matter. It highlights, promotes or informs with simplicity, clarity and symbolism. It is engaging and targeted, communicating without over-cluttering the visual landscape. This work is influenced by Paul Rand's design philosophy.

Category: Illustration, Print
Year: 2015
Notes: Finalist in the Design, What is it
Good For? poster competition
© Sahra Martin 2017