Sleep at the G —
Branding and collateral design for Sleep at the G—a fundraising event for youth homelessness. Flexible mark echoes the flat-pack boxes all attendees sleep on during the night and the eyes pay homage to the iconic MCG and its goal posts. Bold, youthful colours present a noticeable and memorable brand. 


Category: Branding, Print, Digital
Year: 2016
Notes: Designed while working at Elmwood
© Sahra Martin 2017